Press Release for a Charity Fundraising Event: Sample and Guidelines

 Hosting a charity event is a powerful way to raise awareness and funds for a cause, but getting people to attend requires effective promotion. One of the most effective tools for spreading the word about your event is a well-crafted press release. A press release for a fundraising event provides journalists, bloggers, and news outlets with the essential details they need to cover your event and encourage public participation.

In this blog, we’ll explore how to write a compelling press release for a fundraising event and provide a charity event press release example to guide you through the process.

What is a Press Release for a Fundraising Event?

A press release is an official statement issued to the media to announce something newsworthy. In the context of a charity or fundraising event, the press release serves to inform media outlets, potential attendees, and supporters about the details of your event. It highlights the importance of the cause, provides key event information, and encourages media coverage and public attendance.

Key Elements of a Press Release for a Fundraising Event

A successful press release for a fundraising event needs to include several essential elements:

1. Headline

The headline should grab attention and succinctly convey the purpose of the event. It should be clear, engaging, and provide enough information to encourage further reading.

2. Subheadline (Optional)

The subheadline expands on the headline by providing additional context or key details that might not fit in the main headline.

3. Dateline

This includes the location and date of the press release. It helps the reader know where the event is happening and when the press release was issued.

4. Introduction

The first paragraph should answer the who, what, where, when, why, and how of your event. This is the core of your press release and should provide all the essential information about the charity event and its purpose.

5. Body

The body of the press release provides additional details about the event. This section can include information about the cause or organization behind the event, details about any notable speakers or guests, and the specific goals of the fundraiser.

6. Call to Action

Encourage readers to take action, whether that’s attending the event, donating to the cause, or sharing the press release. Include how people can register for the event, purchase tickets, or make a donation.

7. Quotes

Incorporating quotes from key individuals, such as the event organizer or beneficiaries of the charity, can add a personal touch and lend credibility to the event. Quotes help connect emotionally with the reader and give the press release a human element.

8. Contact Information

Always include contact information so that the media can follow up for more details or interviews. Provide the name, phone number, email address, and website for the charity or organization hosting the event.

9. Boilerplate

This is a standard paragraph at the end of the press release that gives background information about the organization hosting the event. It often includes the mission and goals of the charity or non-profit.

Charity Event Press Release Example

Below is a sample press release for a fundraising event that demonstrates all of the essential elements:

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FOR IMMEDIATE RELEASE
[Date]

[Your Charity/Organization’s Name] to Host [Event Name] to Support [Cause/Beneficiary]
Fundraising Event Will Help [Brief Summary of the Event’s Purpose]

[City, State] – [Month, Day, Year]: [Your Charity/Organization’s Name], a non-profit organization dedicated to [briefly describe your organization’s mission], is excited to announce its upcoming charity event, [Event Name], which will be held on [Date] at [Venue Name]. The event aims to raise funds to support [specific cause or beneficiary], with a goal of [insert fundraising goal if applicable].

The [Event Name] will include [briefly describe the event details: e.g., live entertainment, guest speakers, silent auction, raffle, etc.]. All proceeds from the event will directly benefit [describe the impact the funds will have, such as programs, projects, or people helped].

"We are thrilled to host [Event Name] and bring the community together to support [cause or beneficiary]," said [Name, Title of Spokesperson]. "This event is an opportunity for people to come together, have a great time, and make a real difference in the lives of [who/what will benefit from the funds raised]."

Event Details:

• Date: [Event Date]

• Time: [Event Time]

• Location: [Event Venue Name and Address]

• Tickets: [Ticket Price, if applicable]

• Registration: [How to register or purchase tickets]

• Website: [Event or organization website]

Attendees can look forward to [mention key attractions, such as notable guests, performers, activities, etc.]. In addition, there will be opportunities to participate in a [silent auction/raffle], with exciting prizes such as [mention a few popular items or experiences].

"With the support of our community and sponsors, we hope to exceed our fundraising goal of [insert fundraising goal] to help [cause or beneficiary]. Every donation makes a significant impact," said [Spokesperson’s Name].

For more information about the event or to purchase tickets, please visit [Website URL] or contact [Contact Name] at [Phone Number] or [Email Address].

About [Your Charity/Organization’s Name]

[Boilerplate: Provide a brief overview of your organization, its mission, and the work it does.]

Media Contact:
[Your Name]
[Your Title]
[Your Charity/Organization’s Name]
[Phone Number]
[Email Address]
[Website URL]

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Tips for Writing an Effective Press Release for a Fundraising Event

1. Keep It Newsworthy

Ensure that your press release reads like a newsworthy announcement, rather than an advertisement. Media outlets are more likely to pick up stories that have a community focus or wider relevance.

2. Engage with Storytelling

Highlight the importance of the cause by using storytelling elements. Share a short anecdote or example of how your charity has made a difference, or include a quote from someone directly impacted by the organization’s work.

3. Include a Call to Action

Encourage readers to take action by attending the event, making a donation, or spreading the word. Make it clear how they can get involved, whether it’s purchasing tickets, registering online, or donating directly to the cause.

4. Use Quotes Effectively

Quotes from organizers, volunteers, or beneficiaries add authenticity and a personal touch to your press release. Make sure the quotes highlight the significance of the event and its impact on the community.

5. Make It Easy for the Media

Provide all necessary details upfront and make it easy for journalists or bloggers to cover your event. This includes clear contact information, website links, and instructions for media inquiries.

Conclusion

An effective press release for a fundraising event is a key part of promoting your charity’s mission and generating interest in your upcoming event. By following the structure and examples provided in this guide, you can craft a charity event press release that captures the attention of media outlets, potential attendees, and supporters, helping to raise awareness and achieve your fundraising goals.

Remember, the more compelling and clear your press release is, the more likely it is to drive public engagement and support for your cause.